These days pretty much anyone with a cell phone can shoot video, even edit it. The technology is amazingly accessible and affordable, from Flip cameras and DSLRs to laptop-based edit systems.
But I believe that creating the right vehicle for your message requires more than the technology and technical skills. It requires smart listening to the client, really understanding nuances of intended audience, style, and story.
Don't get me wrong, I love to talk technology as much as the next gadget geek. But what makes my programs successful communication pieces is not just about megapixels or lenses. I strategically employ pixels and lenses in the service of the message.
Having worked on location and in studio for a broad range of clients in the corporate and not-for-profit arenas, I know how to scale up or down depending on the needs of the project and, of course, of the budget.
The advent of affordable high-quality cameras and edit systems allows great flexibility, but every job is unique and requires its own custom designed production approach.